Mathematics Courses

BUAD 362 Consumer Behavior
BUAD 400 Business Strategies
COMM 240 Principles of Advertising
COMM 260 Principles of Public Relations
ECON 101 Principles of Microeconomics
ECON 102 Principles of Intl & Macroeconomics
INT 222 Social Science Statistics
MKTC 300 Integrated Promotional & Brand Strategy
MKTC 401 Senior Seminar

Elective Courses (select two):
BUAD 211 Managerial Accounting
BUAD 250 The Female Executive: Strategies in the
BUAD 306 The Entrepreneur: Starting, Marketing
& Managing a Small Business
BUAD 332 Sales Strategy & Negotiation
BUAD 360 Retail, Services & Internet Marketing
BUAD 350 Project Management
COMM 100 Public Speaking
COMM 210 Interpersonal Communication
COMM 215 Mass Communication
MKTC 387 Marketing Communication Internship

It is recommended that ECON 101 and 102 be completed
in the freshman or sophomore year. Students may
substitute BUAD 211 for ECON 102, but must petition the
BUAD department to do so. The following courses are
not required, but are highly recommended, especially
for students planning to seek a masters in business
administration: BUAD 350, COMM 215, COMM 230,
BUAD 202, BUAD 211, BUAD 220, BUAD 312 or BUAD
340, ECON/POLS 301, and MATH 213.

Requirements for the Minor in
Marketing Communication

21 semester hours, including COMM 240, MKTC 300,
BUAD 200, BUAD 230, plus three classes from the following:
BUAD 307, BUAD 336, BUAD 338, BUAD 360,
BUAD 362, and COMM 260.

Course Descriptions
300 Integrated Promotional & Brand Strategy

Fall (alternate years) (3 s.h.) McPherson
Students will develop integrated marketing communication
campaigns for local, regional, or national
organizations. These group projects will involve
research, planning, execution, evaluation, and formal
presentation. The course will also examine case studies
to explore the integration of advertising, public relations,
and marketing as applied to actual communication
problems and opportunities.

387 Marketing Communication Internship
(3 s.h.) McPherson
For course details see Experiential Learning under
Academic Regulations and Procedures.

401 Senior Seminar
(3 s.h.) McPherson
This is the keystone course, completed in the final
semester of the student’s senior year. The student conducts
a thorough review of a selected firm or competitive
industry, including collection of customer communication
components, analysis of competitive environment, and
determination of a revised relevant target market and
marketing mix. The student then develops alternative
strategies, writes a comprehensive recommendation, and
produces a variety of new marketing communication components
in a format ready for client presentation. The
student makes an oral presentation of his or her recommendations .
A primary course goal is to generate a
professional-quality and comprehensive sample worthy of
inclusion in the student’s portfolio to submit to potential


Michael Gentry, Bruce Hemp, John Ong, Adrian
Riskin, Rebecca Williams

Requirements for the Major in Mathematics
At least 33 semester hours of mathematics in courses
above 200 and including MATH 231, MATH 252, MATH
302, MATH 322, and MATH 400–401. MATH 213 does
not count toward the major in mathematics. Students
working toward a BS in mathematics must complete
PHYS 201-202 and CIS/CS 205 in addition to at least two
200-level lab science courses.

Senior Requirement in Mathematics
Senior requirement for students majoring in mathematics
is met by successful completion of MATH
400–401 and the senior project.

Requirements for the Major in Applied

At least 38 semester hours including the following
courses: CHEM 111; PHYS 201-202; MATH 211, MATH
212, MATH 231, MATH 301, MATH 302, MATH 306,
MATH 322; and the successful completion of the senior
requirement, MATH 400D. A minimum of two electives
selected from the following: CIS/CS 205; MATH 252,
MATH 304, MATH 311, MATH 312; also 30 semester
hours of transferable course work at the University of
Virginia, approved by the School of Engineering. It is
recommended that a student in this major do an externship
or a summer course in engineering.

Senior Requirement in Applied Mathematics
Senior requirement for students majoring in applied
mathematics, MATH 400D, will consist of a directed
study of partial differential equations , or comparable
area of mathematics, and the application of that area to
a significant engineering problem. Students will present
their projects to the mathematics senior seminar in the
spring of their third (last) year at Mary Baldwin College.

Recommended Programs
For teachers of mathematics:
MATH 211, MATH 212, MATH 221, MATH 231, MATH
252, MATH 301, MATH 302, MATH 311, MATH 322,
MATH 341, and MATH 400–401, and teaching assistantship
in mathematics.

For graduate study in mathematics:
MATH 211, MATH 212, MATH 221, MATH 231, MATH
252, MATH 301, MATH 302, MATH 304, MATH 306,
MATH 311, MATH 312, MATH 322, MATH 341, and
MATH 400–401 in both the junior and senior year.

For graduate study in computer science:
CIS/CS 205, CIS/CS 215, CIS/CS 300; MATH 211, MATH
212, MATH 221, MATH 231, MATH 252, MATH 301,
MATH 302, MATH 304, MATH 306, MATH 311, MATH
322, MATH 400–401; externship in computer science
and directed inquiry in mathematics.

For graduate study in statistics:
MATH 211, MATH 212, MATH 214, MATH 231, MATH
252, MATH 301, MATH 302, MATH 304, MATH 306,
MATH 311, MATH 312, MATH 322, and MATH 400–401;
together with CIS/CS 205 and other CIS/CS courses.

For business/industry:
Third or fourth program described above.

Requirements for the Minor in Mathematics
18 hours in mathematics at the 200-level or higher
including MATH 211, MATH 212, MATH 231 and MATH
252, but excluding MATH 213.

Mathematics Courses
130 Basic Mathematical Concepts
150 College Algebra
156 Mathematics for Prospective
Elementary School Teachers
157 Topics in Geometry
161 The Nature of Mathematics
171 Precalculus
211 Introduction to Calculus and
Analytical Geometry I
212 Introduction to Calculus and
Analytical Geometry II
213 Introduction to Statistics
214 Intermediate Statistical Methods
221 History of Mathematics (global awareness)
231 Discrete Mathematical Structures
252 Problem Solving Seminar
301 Multivariable Calculus I
302 Multivariable Calculus II
304 Numerical Analysis and Computing
306 Ordinary Differential Equations
311 Probability and Distribution Theory
312 Mathematical Statistics
322 Linear Algebra
341 Modern Geometry
370 Colloquium in Mathematics
400 Senior Mathematics I: Abstract Algebra
or Real Analysis
401 Senior Mathematics II

Directed inquiries, teaching assistantships, and internships
in mathematics can be arranged on an individual
basis. Teaching assistantships and internships may
include service-oriented work in the community in fulfillment
of the requirements of the civic engagement
emphasis contract.

Course Descriptions
130 Basic Mathematical Concepts

(3 s.h.) Staff
This course is not open to any student who has passed
MBC’s Mathematics Proficiency Exam, scored 480 or
higher on the mathematics portion of the SAT, or passed a
college-level mathematics course. Topics covered include
real numbers, variable expressions, linear equations,
applications of linear equations, polynomial arithmetic ,
and factoring. A computer-based, instructional delivery
system will be available for students who require additional
practice outside the classroom. This course does
not fulfill the mathematical reasoning General Education

150 College Algebra
(3 s.h.) Staff
Students are provided with a background in college
algebra appropriate for the application of mathematics in
other disciplines and for further study. Topics include
basic algebraic manipulations, polynomials, exponents
and radicals, graphing, systems of linear equations and
inequalities, quadratic and polynomial equations, and an
introduction to functions. Emphasis is on logical analysis
and deduction and on algebraic and problem solving
skills. This course is open to students who have scored
480 or above on the mathematics portion of the SAT (19
or above for the ACT), or have passed the MATH 130
exemption exam, or have passed MATH 130.

156 Mathematics for Prospective Elementary
School Teachers

(3 s.h.) Staff
This course is designed for students who wish to become
elementary school teachers, although it satisfies the mathematical
reasoning requirement for all students. Topics
include discrete probability, basic descriptive statistics,
basic geometry, and other topics that include both content
and process knowledge. The emphasis is on building
mathematical reasoning skills and on applying mathematical
concepts to diverse situations. Prerequisites: MATH
150 and a passing score on the mathematics portion of

157 Topics in Geometry
(3 s.h.) Staff
Prerequisites: MATH 150 and high school geometry.
This course is designed to give students an introduction to
Euclidean geometry, axiomatics, and deductive reasoning.
Emphasis will be on open exploration and conjecturing,
visualization, analysis, informal deduction, and other
levels of geometric thinking in order to give students a
broad view of classical geometry. Geometer’s Sketchpad
will be used to conduct computer investigations.

161 The Nature of Mathematics
(3 s.h.)
A knowledge of mathematics strengthens the way we
know, perceive, and understand our surroundings. This
course provides glimpses into the nature of mathematics
and how it is used to understand our world. Topics to be
studied include the mathematics of finance, combinatorics
and probability, apportionment and voting, and logic or
descriptive statistics or mathematical systems, with additional
topics selected from among: problem solving, sets,
logic, numeration systems, number theory, mathematical
systems, applications of first-degree and second-degree
equations, applications of functions, basic concepts of
geometry, fractals, and graph theory. A course of this
nature will give students insight into what mathematics is,
what it attempts to accomplish, and how mathematicians
think. Students who successfully complete the course will
better understand the world they inhabit, and they will be
better prepared to take their respective places in our
society as informed citizens. This course is open to students
who have scored 480 or above on the mathematics
portion of the SAT (19 or above for the ACT), or have
passed the MATH 130 exemption exam, or have passed
MATH 130.

171 Pre-Calculus
(3 s.h.) Staff
Prerequisite: MATH 150 or equivalent
This course develops the general properties of the mathematical
construct called functions and explores the
conceptual relationships between functions, graphs,
data, and the modeling of the physical world via mathematics.
In addition to the general properties of
functions, students taking the course should gain familiarity
with the specific mathematical properties of
algebraic functions, trigonometric functions, logarithmic
functions, and exponential functions. The main emphasis
will be on developing the trigonometric functions and
their properties, as they play an indispensable role in the
modeling of physical phenomena within the calculus
sequence. The course also provides students with the
opportunity to practice regularly the algebraic techniques
that will be used in the study of calculus.
Included is a project on modeling and problem solving
that introduces students to the graphing and algebraic
capabilities of the mathematical software Derive.

211, 212Introduction to Calculus and Analytic
Geometry I, II

(4 s.h. each) Staff
Prerequisite: MATH 171
This sequence is required for mathematics majors and
useful for majors in economics, natural science, and
social science. MATH 211 treats the basic concepts of
differential calculus and its applications. After the derivative
is developed and the major rules of differentiation
covered, applications follow in the areas of graphing,
max-min problems, related rate problems, and an introduction
to the definite integral.

MATH 212 develops the concept of the definite
integral and its application to area, volume, work, arc
length, and center of mass. Considerable attention is
paid to the calculus of exponential, logarithmic, and
trigonometric functions. The last few weeks are devoted
to the major techniques of integration.

213 Introduction to Statistics

(3 s.h.) Staff
Prerequisite: MATH 150 or higher
An introduction to statistical inference for students in
applied disciplines, such as business, economics, and
the physical and life sciences, that is designed to bridge
the gap between the theoretical foundations of statistics
and the need to extract useful decision-making information
from data. Topics include measures of central
tendency and dispersion, discrete and continuous
random variables, sampling distributions and the Central
Limit Theorem, statistical control charts , parameter estimation,
hypothesis testing, linear correlation and
regression, and analysis of contingency tables. Minitab, a
statistical software package, is used to illustrate and
reinforce the material presented.

214 Intermediate Statistical Methods
Offered as needed (3 s.h.) Staff
Prerequisite: MATH 213 or
A second course in the principles and procedures of
applied statistics. It is strongly recommended for students
in the behavioral, social, managerial and physical
sciences. Attention will be focused on use of the Minitab
computer package, analysis of variance, contingency
table analysis, multiple linear regression, and nonparametric
statistical methods.

221 History of Mathematics
(3 s.h.) Staff
Prerequisites: MATH 211, MATH 212
This course reflects the College’s emphasis on global
awareness. Mathematics has a fascinating history, interwoven
with striking personalities and outstanding
achievements and contributions from many different countries
throughout the world. This course includes highlights
in the development of mathematics and addresses the scientific,
humanistic, and global import of the subject. Some
mathematical maturity is required to appreciate the historical
development, especially since 1700.

231 Discrete Mathematical Structures
(3 s.h.) Staff
Prerequisites: MATH 211; or permission of the instructor
The course treats selected topics in mathematics that
have substantial application to computer science and also
serves as an introduction to techniques of theoretical
mathematics. Included are logical deduction and proof,
mathematical induction, algorithms, algebraic structures,
automata and formal languages, and graph theory.

The course is intended to promote development of
skills in logical deduction, analysis, and problem
solving, as well as providing the mathematical foundation
of much of computer science. Some computer
programming may be required.

252 Problem Solving Seminar
(1 s.h.) Staff
Prerequisites: MATH 212, MATH 231
The seminar explores a wide range of quantitative problems
at various levels of difficulty and involving a variety
of mathematical techniques. Students are presented with
problems and asked to find methods of solution . They
present those methods informally to the seminar group.
Some real-world problems from business or industry
may be considered.

The content of the seminar, in terms of specific
problems, will vary from year to year. Students may take
the seminar more than once for credit.

301 Multivariable Calculus I
(3 s.h.) Staff
Prerequisites: MATH 211, 212
For students pursuing a career in mathematics, computer
science, engineering, economics, actuarial
science, statistics, or the physical sciences. Topics to be
studied include indeterminate forms, improper integrals,
infinite series, polar coordinates, parametric
equations, vectors and vector- valued functions . Derive, a
symbolic computer algebra system, will be used to
explore a variety of non-routine problems.

302 Multivariable Calculus II
(3 s.h.) Staff
Prerequisite: MATH 301
Topics to be studied include partial differentiation, multiple
integrals, and vector calculus. Derive, a symbolic
computer algebra system, will be used to explore a
variety of non-routine problems.

304 Numerical Analysis and Computing
(Alternate years) (3 s.h.) Staff
Prerequisite: MATH 301
This course introduces students to the techniques and
algorithms that are used in numerical computing.
Topics include the numerical solution of equations
(including differential equations), interpolation,
approximation and iteration theory, and numerical differentiation
and integration. The concepts of error
analysis, stability and the convergence of solutions will
also be discussed. Students will be made aware of the
software tools that exist in the field of numerical computing
today, and they will be solving problems
numerically with a text CD rom or the software Maple.
In the course, they will be required to solve a problem
numerically that has been presented by the Society for
Industrial and Applied Mathematics.

306 Ordinary Differential Equations

(Alternate years) (3 s.h.) Staff
Prerequisite: MATH 212 or equivalent
Designed for students planning careers in mathematics,
engineering, economics, actuarial science, or the biological
or physical sciences. Topics to be studied
include separable first-order equations; integrating
factors and exact equations; initial-value problems;
linear first-order equations with applications to radioactive
decay, population growth, economic models,
cooling and falling bodies; vector spaces; linear
dependence; the Wronskian; linear homogeneous differ-
ential equations with constant coefficients ; Cauchy-Euler
equations, variation of parameters; the method of undetermined
coefficients; applications of second-order
equations to simple harmonic motion and electrical circuits;
Laplace Transform; matrix methods; and infinite
series solutions.

311 Probability and Distribution Theory

(3 s.h.) Staff
Prerequisites: MATH 211 and 212
An introduction to mathematical statistics. Topics to be
studied include sample-point and event-composition
methods for calculating the probability of an event;
Bayes’ rule; the binomial , geometric, hypergeometric
and Poisson probability distributions; mathematical
expectations; moment-generating functions;
Tchebysheff’s theorem; continuous random variables and
their probability distributions; multivariate probability
distributions; and functions of random variables. This
course is recommended for students planning to work in

312 Mathematical Statistics
(3 s.h.) Staff
Prerequisite: MATH 311
An introduction to applied statistics. Topics include point
and interval estimation; hypothesis testing using the z, t,
x2 and F distributions; regression and correlation;
analysis of variance; contingency table analysis; Shewhart
control charts, measurement system evaluation, and
process capability studies. Recommended for students
planning to work in industry.

322 Linear Algebra
(Alternate years) (3 s.h.) Staff
Prerequisites: MATH 211 and 231
This course quickly reviews matrices and systems of
linear equations, then covers vector space concepts,
inner product spaces and orthogonality, the eigenvalue
problem, and linear transformations with a matrix
emphasis. Use of deductive logic and the development of
a mathematical system will be emphasized. Applications
will appear for topics such as the least squares problem
and differential equations. Issues related to numerical
linear algebra will be discussed.

341 Modern Geometry
(3 s.h.) Staff
Prerequisite: MATH 231
A study of the various geometries, including Euclidean,
non-Euclidean, and projective geometry, and of the
abstract axiomatic method in mathematics. The course is
designed to treat the role of geometry in mathematics
and the relationships among the various geometries, to
promote better understanding of the axiomatic method
and the historical significance of non-Euclidean geometry,
and to improve skills in deduction and abstract
mathematical reasoning. Strongly recommended for students
planning to teach mathematics as well as providing
excellent background for graduate study in mathematics.

370 Colloquium in Mathematics
(3 s.h.) Staff
Colloquium is offered periodically and is devoted to
selected topics in mathematics that are not treated in
regular courses.

400, 401Senior Mathematics I, II
(3 s.h. each) Staff
Prerequisites: MATH 302 and MATH 322
This two semester sequence addresses selected topics in
theoretical mathematics, explores relationships among
the major branches of mathematics, and serves as the
senior requirement for mathematics majors. The content
of MATH 400 alternates between abstract algebra one
year, which includes groups, rings, integral domains,
and fields; and real analysis the next year, which
includes properties of the real numbers, limits of
sequences and functions, continuity, and the theoretical
foundations for calculus. Emphasis is on the logical
structure of mathematical systems and the use of conjectural
inductivism and deductive logic in mathematics.
MATH 400 may be taken twice for credit since the
content changes in alternate years.

The content of MATH 401 varies from year to year
and addresses selected topics in theoretical mathematics
— e.g., complex variables , number theory, combina-torics
and graph theory, set theory, history and
philosophy of mathematics, probability theory and stochastic
processes, statistical theory, numerical analysis,
topology, partial differential equations, functional
analysis, and general applied mathematics.

MATH 400 and MATH 401 provide the structure
under which students complete their senior projects.
Each student completes a research project in an area
related to the content of the course. The student then
writes a senior paper based on the results of her
research project. The results of the senior paper are
presented orally to the class and the members of the
mathematics faculty. MATH 400 and MATH 401 are
required of all mathematics majors. Adult Degree
Program students may substitute standard courses in
abstract algebra and real analysis from another institution;
however, they must still complete a senior research
project and present the results to the class and faculty

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